Ingredient library
Every formula is built from plants with a long memory — chosen for what they do at the root, and nothing added for show.
01 · The Stimulator
Rosemary
Backed by clinical studies to support hair density — by waking dormant follicles with fresh, oxygenated blood flow.
Mediterranean evergreen; carried along the old trade routes into traditional hair care.
Read: Rosemary vs. Minoxidil02 · The Adaptogen
Ashwagandha
The king of adaptogens calms the scalp’s stress response, keeping follicles in their growth phase instead of survival mode.
Known in Sanskrit as the “Strength of the Stallion”, used for 5,000 years to build resilience.
Read: The stress–hair connection03 · The Strengthener
Hibiscus
Rich in amino acids that reinforce each strand from within, reducing breakage and adding a natural, healthy lustre.
A tropical bloom long used to keep the scalp cool and the hair rooted in health.
Read: A brief history of Ayurvedic hair care04 · The King of Hair
Bhringraj
Prized in Ayurveda for promoting growth, reducing hair fall and premature graying while deeply nourishing the follicle.
Called Kesharaja — “ruler of the hair” — in classical Ayurvedic texts.
Read: The King of Hair, in historyPut them to work